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Book Marketing: What Works and What Doesn't Part Five

6/3/2013

7 Comments

 
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As you may know, book marketing is a regular topic on my blog. I've been guerrilla marketing my books for almost a year now and have tried many strategies. To learn about other tips you can try parts 1, part 2, part 3, and part 4 at each respective link. 

Just when I thought I'd exhausted all avenues of book marketing, I've come across another technique that I've found quite useful. Based on the success of Wool and Susan Kaye Quinn's Mind Jacker Origins short stories, I decided to write a short story or novelette to use as a marketing technique. What follows are the results of my endeavors. 

Around December I decided to write a Breeders novella. The whole premise was to release something that I could put out for free, a sample so to speak of the larger product known as The Breeders. I polled my reading audience as to what character I should explore and surprisingly the crowd voted for Dr. Nessa Vandewater, a lead villain in my story. Writing the novella came so easily from there that it was almost scary. In one month the final product was ready to go. So, from start to end, one month is a super fast turn-over rate for a new piece of fiction. The product was around 34 pages, not quite long enough to call a novella, but hopefully long enough to give reader a taste. I order a snazzy cover and used several writer friends as beta readers. The whole thing cost me about $150 to produce (cheap compared to the 2.5K The Breeders cost me). Then I uploaded it and held my breath. 

At first I sold it for 99 cents. I had a couple hundred downloads in that first month and a half, enough to pay for most of its production costs. Once sales started to slow, I wanted to drop the price to free. Now, this is not as easy as it seems. Amazon won't just let you give items away for free. However, they do price match, so you must offer the title somewhere else for free. I put it up on Smashwords at the free price point and waited for Amazon to notice. And waited. And waited. Finally, I had a few friends report to Amazon that my book was selling for free. That did the trick. Now Nessa was free. I waited to see what that would do. 

In May, over three thousand people downloaded it for free. It has sat in the top ten free sci fi short stories for the entire time it has been listed. I loved seeing it next to Wool on that list. What awesome company to keep. And even though I wasn't making a dime, I knew that having it up was good exposure. 

The main question is does the story help sell The Breeders. I can say a resounding yes. Before the short story was released The Breeders sales were slipping. I had days when I dipped down to the 7000s on Amazon rankings. After the short story went free, I have been ranked in the 5000s ever since, some days even 4000s. People note that they found my series first with Nessa and went on to buy The Breeder after. 

Here's the breakdown stats of the short story.
Cost: $150
Time: One month, start to finish
Outside help: Cover designer, Beta readers
 Would I try this again?: Most definitely. I still have not seen the decline of the boost it has given my novel. I will definitely try this strategy with my next series. For the small cost and time output it is a marketing strategy I would recommend. 


Book Marketing Part Six - Book Bub

7 Comments
H.S. Stone link
6/4/2013 02:15:59 pm

Thanks for the tip!
I'm going to try this after I finish the first draft of my current novel WIP. Do you think The Breeders also helped sales of Nessa? (That's how I found Nessa.) Do you know how most people found Nessa? Was it because it was on lists of free or 99c books? I wonder how much more discoverable a piece of fiction becomes once it's free.

Reply
Dorothy
10/25/2013 08:30:30 am

This actually helps a lot. I have a few stories in mind that connect to larger works, but that won't have as much content. Now I know I'll be able to write them and get traffic for my star novel, as well.

Reply
Katie French
11/6/2013 03:10:09 am

Glad my posts are helpful, Dorothy. I really think a free short story or novella is one of my favorite marketing techniques. Give it a whirl and let me know how it goes.

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LKWatts link
6/22/2014 01:08:32 am

Hi Katie,

I've read all your posts on marketing tips and I have to say the only things that have worked for me is blogging and KDP Select. Amazon have a lot more control over sales than authors would like to think. Therefore you need to work with them when you do your marketing. Going it alone is not effective.That's my experience anyway. I had major success and a place on the top 100 free books with Amazon when I did a promotion for my chick lit book. I had almost 5,000 downloads in two days. This lifted sales of all my other titles but the price you pay is bad reviews. It might be worth it though if it lifts your visibility.

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Katie French
6/23/2014 08:38:15 am

Thanks for the tips. I did KDP select for quite a while and thought it was very useful. I had to remove my title when my book went into a book set in many different platforms. When that boxset is done, I might go back to KDP. I did get a lot of borrows that helped my sales.

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    Katie French is the author of The Breeders, a Young Adult dystopian adventure and Eyes Ever to the Sky, a sci fi romance. Nessa: A Breeders Story, a prequel novelette is available on Amazon for FREE. Sign up for notifications, or like her on Facebook. 

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